MotivationLab researches, advises, presents and trains. We help companies, municipalities and institutions to improve processes in which people play a role. Whether it is making the workplace safer, reducing litter, making the living environment more pleasant, MotivationLab provides scientifically supported research and advice to achieve these goals.


MotivationLab is the product of a fascination for human behavior and the conviction that with knowledge about motivation, we can make many processes more effective, cheaper and more fun.

Motivation Lab, is an initiative of Kees Keizer, and a workplace for various talented students of the Faculty of Behavioral and Social Sciences of the University of Groningen.