What is the effect of reviews and best beach elections on visitors? Why does wine taste better on the beach? Why is dog poop higher in the top 10 annoyance than aggressive behavior? How do Gothic young people ensure less litter? International speaker Kees Keizer takes a look at various fascinating (scientific) findings from consumer & environmental psychology. In the interactive afternoon program (for entrepreneurs, municipalities and other stakeholders) he shows how you can influence the experience and behavior of visitors with the answers to these questions.